social media
"Think like a wise man but communicate in the language of the people." - William Butler Yeats
Social Media Policy |
Case Study |
Topic: defining organizational roles and guidelines
Purpose: to articulate how, when, and why a company will implement social media campaigns and who will implement them Context: This policy concerns Verizon's social media campaigns specifically and describes how it should engage its followers. |
Topic: social media research and metrics
Purpose: to listen, measure, and engage social media platforms and conversations surrounding a major brand Context: I monitored Verizon's social media platforms for two months to develop my case study and propose new ideas. |