research
“Your audience is one single reader." - John Steinbeck
Process MapTopic: User experience
Purpose: to determine a user's natural path through a website and possible issues the user might encounter Context: For this project, I analyzed a website and detailed the user's path through a site. Audience AnalysisTopic: Rhetorical and Visual Analysis
Purpose: to determine the audience, context, and purpose of a professional brochure Context: For this project, I studied arrangement, emphasis, clarity, conciseness, tone, ethos, and visual conventions. |
Marketing ResearchTopic: Writing Center Theory and Training
Purpose: to market the Cedarville University Writing Center and to present our findings at an academic conference Context: This collaborative project included independent data collection, research, and a commercial. After we created the theoretical basis for the commercial, I wrote a script and consulted with a media coordinator who created the final product. Messages ReportTopic: Content audit
Purpose: to determine what messages users interpreted from a particular website Context: For this project, I interviewed audience members to discover how they interacted with a website. |